Title
ClothesBook
Problem/Opportunity
Changerooms have never been an ideal environment for their purpose, which is to see how you look in a particular outfit; the lighting is usually off, the wall colour is unbalanced and the space feels cramped. What if you could try on an outfit, see how you look in the environment you are going to wear it in, and get advice from your friends?
Value Proposition
Set up a photobooth in the cubicle which allows the customer to interact with their friends on a social network to show and discuss pros and cons about the outfit with their own background photos. All the customer would need is their smartphone. Consider making a specific social networking site by the vendor which could create a data base to analyse sales. Entice customers to use the site by offering clothing discounts.
Underlying Magic
Millenials already use their smartphone and social network to get feedback from their friends on clothing buys. We are taking this idea to the next level by refining the experience to create quicker knowledge -based decision making.
Business Model
This knowledge -based decision making, will lead to higher sales. In addition, the photo booths can be sponsored by smartphone companies
Go To Market Plan
Work with the most cutting edge experiential clothing vendor.
Competitive Analysis
Typical change room cubicles.
Management Team
UX designer, programmer, marketing and sales
Financial Projections and Key Metrics
Retail sales in Canada: $4.2B per month
Current Status, Accomplishments to Date, Timeline and Use of Funds
Looking to form team.
