As the Working Class shrank, the Creative Class expanded. Between 2001 and 2010, the Creative Class grew by 2.8 million workers, or 7.2%, expanding from 38.7 million to 41.4 million members. The working class loss some 6 million of its members- nearly one in 5 workers- over this same period... Cities with a larger creative class experienced slower unemployment as the crisis started, and the rate was even slower as joblessness was expanding across the country…Cities with a creative workforce reached a lower peak unemployment rate and then recovered more quickly.(Richard Florida, The Rise of the Creative Class, Pg 51)
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Less than 1% of new businesses started each year in the US receive venture funding, and total VC investments account for less than 0.2% of GDP. But the results of those investments disproportionately propel the entire economy. Venture backed companies create 11% of all private sector jobs. (Peter Thiel, Zero to One, pg 89)
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We are reacting to the latest phenomenon in job creation today which provides a unique business opportunity. VC Mark Suster noted at the PreMoney Miami TechCrunch conference that conditions today are all working towards enabling successful companies (companies that have a good product and have actual customers) to grow faster than ever. “There are 50 times more Internet users today (33% of the worlds population) than in 1995, Internet speeds are 180 times faster, and people rely largely on their mobile devices – all of these, plus many more factors contribute to an ecosystem enabling rapid growth”. With 1 billion digital shoppers worldwide and USD $1.5 trillion global ecommerce spend, our accelerator and lab program will be orchestrated to take advantage of and to monetise this opportunity.
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500 Startups founding partner Dave McClure (Gospel of Lean) notes that the vast amount of people online today (about 3 billion) allows startups to build a product and to get it to market today with less capital than ever before. He has proven that an accelerator can find great success on maximizing the amount of smaller investments; his portfolio after 5 years numbers about 600 companies.
Ideal City plans to emulate this strategy. |