Title
elanguage
Problem/Opportunity
A study commissioned by the British Council, pegged the number of English learners for the year 2000 to be between 750 million and 1 billion people with a forecast that by 2020, 2 billion people will be actively learning English. Whoever can deliver the most fun, expedient way to help these people will find great success. Reasons why people want to learn English include:
1
55% of all Internet and Social Media (ie:Facebook, Twitter and Youtube) is in English, not to mention music and film.
2
English is often the most common “bridge” language when meeting people in other countries.
3
For (higher paid) employment opportunities
4
For school or university studies (ie: science, medicine, economics, law, engineering and politics) which require a basic understanding of the English language.
1
55% of all Internet and Social Media (ie:Facebook, Twitter and Youtube) is in English, not to mention music and film.
2
English is often the most common “bridge” language when meeting people in other countries.
3
For (higher paid) employment opportunities
4
For school or university studies (ie: science, medicine, economics, law, engineering and politics) which require a basic understanding of the English language.
Value Proposition
We are associated with a "learning english language" author which has shown success in building a following on the top ten of Singapore’s best seller booklist. The book is based on the day to day interaction between a group of characters who work for a lighting business presented in a cartoon format with a crossword puzzle review process. The feedback from her webpages notes that readers find the process fun and effective. Teachers are using her book as an addition to the main learning textbooks.
The author has found a way to alleviate the pain of Learning English through standalone written words and creating pleasure by showing that learning a language can be fun. We plan to increase market penetration by making an ebook and adding further interactive games as apart of a mobile application.
The author has found a way to alleviate the pain of Learning English through standalone written words and creating pleasure by showing that learning a language can be fun. We plan to increase market penetration by making an ebook and adding further interactive games as apart of a mobile application.
Underlying Magic
There are a plethora of Learning English language books and websites in the market place; our book differentiates itself by:
1
using an ongoing lifestyle storyline to present phrases
2
using cartoons to illustrate the situation in a fun way
3
using crossword puzzles to review the phrases
4
and most importantly, by building on the author’s unique branding characterised by her acting and humour-laden presentation skills as illustrated by her online video presence. She has won an international toastmaster competition which has over 100,000 Youtube views, and runs a company renown for fun, effective educational presentations.
1
using an ongoing lifestyle storyline to present phrases
2
using cartoons to illustrate the situation in a fun way
3
using crossword puzzles to review the phrases
4
and most importantly, by building on the author’s unique branding characterised by her acting and humour-laden presentation skills as illustrated by her online video presence. She has won an international toastmaster competition which has over 100,000 Youtube views, and runs a company renown for fun, effective educational presentations.
Business Model
Revenue will be derived by selling the ebook as a stand alone product, supported by an interactive learning webpage with daily free language comic panels to grow a returning guest base. Other revenue generating concepts will be tested such as:
1
Professional tutor referrals
2
Competitive learning clubs
3
Discounted membership tickets to presentations
1
Professional tutor referrals
2
Competitive learning clubs
3
Discounted membership tickets to presentations
Go To Market Plan
Based on our competitive analysis, our plan is to create an inviting web page layout which promotes and sells the ebook, and creates a loyal web community by adding free and paid levels of web extras designed to draw traffic to the site:
1
Ongoing free grammar tips (cartoons and short videos) to be included with existing videos (videos could be culled from popular media)
2
Thinking games with multiple choice answers and a points system for community members to compete against each other.
3
Embedded quizzes
4
Customized analytics
5
Platform for community video chats.
6
Links to on-line classes for referral fees
7
Revenue generating Web ad links
8
Lecture booking link
9
Special link for school market
1
Ongoing free grammar tips (cartoons and short videos) to be included with existing videos (videos could be culled from popular media)
2
Thinking games with multiple choice answers and a points system for community members to compete against each other.
3
Embedded quizzes
4
Customized analytics
5
Platform for community video chats.
6
Links to on-line classes for referral fees
7
Revenue generating Web ad links
8
Lecture booking link
9
Special link for school market
Competitive Analysis Management
The following is non-exhastive list, outlining the existing English online learning landscape to be used as a base to develop a best practice protototype for our site:
BBC Learning English
Learning Circles (group learning)
Videos (6 minute grammar teachings)
(great graphical web presence)
Free to use
Open Culture
Free culture and Education media on the web
Links to free classes on Itunes
Grammar Girl
quickanddirtytips.com/grammar-girl
Inviting web page layout with ongoing grammar tips
Tied to a larger organization (Q &D Tips)
Makes money on web ads in the margin
Uses site to book lectures
Fritancy
nancyfriedman.typepad.com/
Has a thinking game almost every day which solicits input from followers
Skillshare
Teaches on line classes
Colingo
collaborative learning and innovation with technology, social interaction and pedagogy
Voxy
Requires initial consultation from which live tutors create custom programs for each individual
Duo Lingo
A fun game where you typing in the answer
Memrise
Multiple languages
Multiple choice memory learning using brain science to help learn faster
Interactive program brings back words which you had trouble with earlier
Uses mems made by community to form vivid sensory memories
Like a guiltless video-game
Includes a community leader board
Free and paid levels
(Confession…) I am addicted to it!
English Central
Uses popular web videos for learning purposes
Videos are funny and includes Academic, Business, Career, Media, Social, Travel and young learners English
Verbling
Lets people video chat with language teachers
Newslea
Uses current events from newspapers to teach English emphasizing the understanding of content
Embedded quizzes track students’ progress
Customised analytics are provided
Babbel
Multiple choice and guess reiteration
Includes pronunciation
Hello English
30,000,000 learners
Lessons, games, quizzes related to current events based on your Facebook page content
Q & A with teachers, dictionary
Pen Pal Schools
70,000 students in over 70 countries
Online pen pal interaction to discover other cultures, learn about global issues, and practice foreign languages
Marketed to school systems
Lingvist
Has algorithm which chooses most used words
Analytical tools to track progress and mistakes, and adapt customised lessons
Reduces total learning time by 10x
BBC Learning English
Learning Circles (group learning)
Videos (6 minute grammar teachings)
(great graphical web presence)
Free to use
Open Culture
Free culture and Education media on the web
Links to free classes on Itunes
Grammar Girl
quickanddirtytips.com/grammar-girl
Inviting web page layout with ongoing grammar tips
Tied to a larger organization (Q &D Tips)
Makes money on web ads in the margin
Uses site to book lectures
Fritancy
nancyfriedman.typepad.com/
Has a thinking game almost every day which solicits input from followers
Skillshare
Teaches on line classes
Colingo
collaborative learning and innovation with technology, social interaction and pedagogy
Voxy
Requires initial consultation from which live tutors create custom programs for each individual
Duo Lingo
A fun game where you typing in the answer
Memrise
Multiple languages
Multiple choice memory learning using brain science to help learn faster
Interactive program brings back words which you had trouble with earlier
Uses mems made by community to form vivid sensory memories
Like a guiltless video-game
Includes a community leader board
Free and paid levels
(Confession…) I am addicted to it!
English Central
Uses popular web videos for learning purposes
Videos are funny and includes Academic, Business, Career, Media, Social, Travel and young learners English
Verbling
Lets people video chat with language teachers
Newslea
Uses current events from newspapers to teach English emphasizing the understanding of content
Embedded quizzes track students’ progress
Customised analytics are provided
Babbel
Multiple choice and guess reiteration
Includes pronunciation
Hello English
30,000,000 learners
Lessons, games, quizzes related to current events based on your Facebook page content
Q & A with teachers, dictionary
Pen Pal Schools
70,000 students in over 70 countries
Online pen pal interaction to discover other cultures, learn about global issues, and practice foreign languages
Marketed to school systems
Lingvist
Has algorithm which chooses most used words
Analytical tools to track progress and mistakes, and adapt customised lessons
Reduces total learning time by 10x
Management Team
Founder in place, but requires a UX designer, coder and sales marketer
Team Financial Projections and Key Metrics Current
To be determined
Amount of softcover books being sold now:
Profit per book:
Amount of ebooks to be sold:
Profit per book:
Interactive website users:
Amount of softcover books being sold now:
Profit per book:
Amount of ebooks to be sold:
Profit per book:
Interactive website users:
Status, Accomplishments to Date, Timeline and Use of Funds
To be determined
Amount of Books sold:
Amount of Books sold:
Facts
25
Percentage of the world population that communicates to some degree in English
80
Percentage of the world’s electronically stored information which is in English
20
Percentage of the world’s English speakers in the U.S
Percentage of the world population that communicates to some degree in English
80
Percentage of the world’s electronically stored information which is in English
20
Percentage of the world’s English speakers in the U.S
$17B
Total US search advertising (Zero to One pg 27)
$37B
Total US online advertising
$150B
Total US advertising
$495B
Total Global advertising
Total US search advertising (Zero to One pg 27)
$37B
Total US online advertising
$150B
Total US advertising
$495B
Total Global advertising
