A study commissioned by the British Council, pegged the number of English learners for the year 2000 to be between 750 million and 1 billion people with a forecast that by 2020, 2 billion people will be actively learning English. Whoever can deliver the most fun, expedient way to help these people will find great success. Reasons why people want to learn English include: 1 55% of all Internet and Social Media (ie:Facebook, Twitter and Youtube) is in English, not to mention music and film. 2 English is often the most common “bridge” language when meeting people in other countries. 3 For (higher paid) employment opportunities 4 For school or university studies (ie: science, medicine, economics, law, engineering and politics) which require a basic understanding of the English language.
We are associated with a "learning english language" author which has shown success in building a following on the top ten of Singapore’s best seller booklist. The book is based on the day to day interaction between a group of characters who work for a lighting business presented in a cartoon format with a crossword puzzle review process. The feedback from her webpages notes that readers find the process fun and effective. Teachers are using her book as an addition to the main learning textbooks. The author has found a way to alleviate the pain of Learning English through standalone written words and creating pleasure by showing that learning a language can be fun. We plan to increase market penetration by making an ebook and adding further interactive games as apart of a mobile application.
There are a plethora of Learning English language books and websites in the market place; our book differentiates itself by: 1 using an ongoing lifestyle storyline to present phrases 2 using cartoons to illustrate the situation in a fun way 3 using crossword puzzles to review the phrases 4 and most importantly, by building on the author’s unique branding characterised by her acting and humour-laden presentation skills as illustrated by her online video presence. She has won an international toastmaster competition which has over 100,000 Youtube views, and runs a company renown for fun, effective educational presentations.
Revenue will be derived by selling the ebook as a stand alone product, supported by an interactive learning webpage with daily free language comic panels to grow a returning guest base. Other revenue generating concepts will be tested such as: 1 Professional tutor referrals 2 Competitive learning clubs 3 Discounted membership tickets to presentations
Go To Market Plan
Based on our competitive analysis, our plan is to create an inviting web page layout which promotes and sells the ebook, and creates a loyal web community by adding free and paid levels of web extras designed to draw traffic to the site: 1 Ongoing free grammar tips (cartoons and short videos) to be included with existing videos (videos could be culled from popular media) 2 Thinking games with multiple choice answers and a points system for community members to compete against each other. 3 Embedded quizzes 4 Customized analytics 5 Platform for community video chats. 6 Links to on-line classes for referral fees 7 Revenue generating Web ad links 8 Lecture booking link 9 Special link for school market
Competitive Analysis Management
The following is non-exhastive list, outlining the existing English online learning landscape to be used as a base to develop a best practice protototype for our site: BBC Learning English Learning Circles (group learning) Videos (6 minute grammar teachings) (great graphical web presence) Free to use Open Culture Free culture and Education media on the web Links to free classes on Itunes Grammar Girl quickanddirtytips.com/grammar-girl Inviting web page layout with ongoing grammar tips Tied to a larger organization (Q &D Tips) Makes money on web ads in the margin Uses site to book lectures Fritancy nancyfriedman.typepad.com/ Has a thinking game almost every day which solicits input from followers Skillshare Teaches on line classes Colingo collaborative learning and innovation with technology, social interaction and pedagogy Voxy Requires initial consultation from which live tutors create custom programs for each individual Duo Lingo A fun game where you typing in the answer Memrise Multiple languages Multiple choice memory learning using brain science to help learn faster Interactive program brings back words which you had trouble with earlier Uses memsmade by community to form vivid sensory memories Like a guiltless video-game Includes a community leader board Free and paid levels (Confession…) I am addicted to it! English Central Uses popular web videos for learning purposes Videos are funny and includes Academic, Business, Career, Media, Social, Travel and young learners English Verbling Lets people video chat with language teachers Newslea Uses current events from newspapers to teach English emphasizing the understanding of content Embedded quizzes track students’ progress Customised analytics are provided Babbel Multiple choice and guess reiteration Includes pronunciation Hello English 30,000,000 learners Lessons, games, quizzes related to current events based on your Facebook page content Q & A with teachers, dictionary Pen Pal Schools 70,000 students in over 70 countries Online pen pal interaction to discover other cultures, learn about global issues, and practice foreign languages Marketed to school systems Lingvist Has algorithm which chooses most used words Analytical tools to track progress and mistakes, and adapt customised lessons Reduces total learning time by 10x
Founder in place, but requires a UX designer, coder and sales marketer
Team Financial Projections and Key Metrics Current
To be determined Amount of softcover books being sold now: Profit per book: Amount of ebooks to be sold: Profit per book: Interactive website users:
Status, Accomplishments to Date, Timeline and Use of Funds
To be determined Amount of Books sold:
25 Percentage of the world population that communicates to some degree in English 80 Percentage of the world’s electronically stored information which is in English 20 Percentage of the world’s English speakers in the U.S
$17B Total US search advertising (Zero to One pg 27) $37B Total US online advertising $150B Total US advertising $495B Total Global advertising