Title
JAMES: Personal Car Assisitant
Problem/Opportunity
The Car has become a major living asset & expense. What if we could be better manage a car to maximise life cycle costs and asset value, saving time and money for the car Owner. When the car is taken to the shop, the average customer does not have enough information to make a knowledgeable decision with the unique surprises which are added onto the general car maintenance requirements shown in the service manuals; this situation is coupled with the fact that it is in the best interest of the car maintenance shop to upschedule car maintenance and repairs to increase shop profit.
Value Proposition
Create an Car Management App which:
1. Lets you know when your car needs servicing or replacement
2. Finds the best service provider
3. Makes appointments for you based on quality care, cost and location
4. Finds best local fuel cost
5. Finds lowest insurance costs
6. Updates on licensing deadlines and closest licencing centres
1. Lets you know when your car needs servicing or replacement
2. Finds the best service provider
3. Makes appointments for you based on quality care, cost and location
4. Finds best local fuel cost
5. Finds lowest insurance costs
6. Updates on licensing deadlines and closest licencing centres
Underlying Magic
The Application becomes a knowledge-based, Owner's representative using machine learning to analyse the life-cycle care requirements of the car and make decisions based on the recommendations from the car shop. The system can be access from the dashboard, or a smartphone.
Business Model
1. The Application will direct the Owner to the appropriate maintenance garage, charging 1% of the total shop fee.
2. Once the data base reaches critical mass it, will provide consumer report information for a membership fee.
2. Once the data base reaches critical mass it, will provide consumer report information for a membership fee.
Go To Market Plan
Start with the Toronto marketplace and once customer fit is reached, expand to other N.A. cities.
Competitive Analysis
We are responding to the current situation where the Owner basically takes the shop owners deal, or searches for a better deal themselves. Ours is the only system that takes input and provides the most Owner-appropriate shop to go to within seconds.
Management Team
UI designer, Programmer and Sales Manager.
Financial Projections and Key Metrics
Annual cost of a mid size car for depreciation and maintenance (CAA): $6,739
Amount attributed to Maintenance only (Consumer reports): 7% = $472
Amount of cars in Ontario: 11,438,574
Overall maintenance cost of cars in Ontario alone: 11,438,574 x $471.74 = $5.39B
Amount attributed to Maintenance only (Consumer reports): 7% = $472
Amount of cars in Ontario: 11,438,574
Overall maintenance cost of cars in Ontario alone: 11,438,574 x $471.74 = $5.39B
Current Status, Accomplishments to Date, Timeline and Use of Funds
Team to be assembled.
