Title
Knock - offs
Initial Concept (July 2015): Allow someone to take a photo of an item such as a piece of clothing and Knock-off will show all other products in the data base with similar colour and form. The products will vary in exact style and price and the app will allow you to change colour and alter length to deliver further knock-off comparisons.
Problem/Opportunity
Someone may see a piece of clothing which they like the style of ,but it may not meet the other criteria such as price, fabric, colour, fit, composition, etc. Our app will not only compares clothes but will also allow the customer to customize and re-search through a simple vector based drawing add-on.
Value Proposition
If all the customer is looking to buy clothes, this system will ensure all the decision making criteria is achieved, maximizing the potential of a sale.
Underlaying Magic
An app which can search a deep database for similar items based on a photo.
Business Model
Retailers get charged a membership fee and 2% of sales.
Go To Market Plan
Create an App which can link to a data base as well as redesign clothing details to open the customer to further searches.
Competitive Analysis
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Deepomatic (14 Sept 2015)French startup Deepomatic just raised $1.4 million (€1.2 million) from Alven Capital and business angels, such as Pierre Valade and Jean-Charles Samuelian. The company has built a smart search engine that indexes and identifies objects in an image in order to compare them with a database of objects.
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Management Team
App developer, web page designer, sales manager
Financial Projections and Key Metrics
To be determined
Current Status, Accomplishments to Date, Timeline and Use of Funds
To be determined
