​Title 

OnlineU
​The one percent solution

​Problem/Opportunity 

1. The cost of education is so high that some students can not afford to enroll.
2. There is not a good system to compare online courses in the marketplace.

​Value Proposition 

The target audience are both students who cannot afford a college education and colleges who need to participate in the online course marketplace as part of their business model. This sustainable, win-win business model will provide better educational college programs and the success of those programs will provide more free student positions.Provide an online educational programme that provides one free student course for every 100 paid students in return for helping the professor to refine the course content.

​Underlying Magic 

Each professor creates an online version of the course and as the student takes the course, he agrees to help validate it to market fit. Once enough courses are created to meet critical mass, the program becomes an official rating authority who can also provide the affiliated colleges with the latest advances in online teaching to help them raise their ratings and to help them sell the courses to a larger market. (Imagine the value to the college selection process of being the chief rating authority for online education courses).

​Business Model 

Annual University membership fees to gain access to updated data on online learning and reports on how to improve course structure. 

​Go To Market Plan 

The first phase would be to ask 100 professors try out the theory and validate the results.

​Competitive Analysis 

Regular online university course system

​Management Team 

UX designer, Programmer, Sales and Marketing, Educational Business Lead

​Financial Projections and Key Metrics 

$51.5B by 2016 (docebo)

​Current Status, Accomplishments to Date, Timeline and Use of Funds

Project submitted to IDEO Challenge

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Facts

https://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf