The themepark, in its best form, is an Ideal City, where one can relax, eat, be entertained, and possibly be enlightened as envisioned in our team's proposed Vedaland and World of Wonder projects. New regions such as Iskandar and their new neighbourhoods, such as Puteri Harbour are borrowing ideas from Themepark design, branding themselves using landscaping, street furniture, food and beverage facilities. Even the realtors selling properties in Iskandar are describing the region as a network of themeparks. The planners of Puteri have based their project on one of the most expensive and successful harbours in the world - the Principality of Monaco, with restaurants and coffee shops forming a crescent around a yacht filled harbour.
A prime example of this phenomenon can also be found in a Copenhagen project by Bjarke Ingels Group architects. "Superkilen" is a half-mile long urban space wedged into one of the most ethnically diverse and socially challenged neighborhoods in Denmark. It was conceived as a giant exhibition of urban best practice – a sort of collection of global found objects that come from 60 different home countries of the people inhabiting the adjacent area. The objects range from exercise equipment from Muscle Beach in LA to sewage drains from Israel, palm trees from China and neon signs from Qatar and Russia. Each object is accompanied by a small stainless plate inlaid in the ground describing the object, what it is and where it is from – in Danish and in the language(s) of its origin. The park serves as a surrealist collection of global urban diversity that in fact reflects the true nature of the local neighborhood – rather than perpetuating a petrified image of homogenous Denmark."
FACTS Area of Iskandar: 2,217 sq kilometres Size of Iskandar compared to Singapore: 3x Targeted foreign and local investment: $100B