16 Startup Metrics
(Andreessen Horowitz)
Business and Financial Metrics
Bookings vs. Revenue
Recurring Revenue vs. Total Revenue
Gross Profit
Total Contract Value (TCV) vs. Annual Contract Value (ACV)
LTV (Life Time Value)
Gross Merchandise Value (GMV) vs. Revenue
Unearned or Deferred Revenue … and Billings
CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
Active Users
Month-on-month (MoM) growth
Churn
Burn Rate
Downloads
Cumulative Charts (vs. Growth Metrics)
Chart Tricks
Order of Operations
(Andreessen Horowitz)
Business and Financial Metrics
Bookings vs. Revenue
Recurring Revenue vs. Total Revenue
Gross Profit
Total Contract Value (TCV) vs. Annual Contract Value (ACV)
LTV (Life Time Value)
Gross Merchandise Value (GMV) vs. Revenue
Unearned or Deferred Revenue … and Billings
CAC (Customer Acquisition Cost) … Blended vs. Paid, Organic vs. Inorganic
Active Users
Month-on-month (MoM) growth
Churn
Burn Rate
Downloads
Cumulative Charts (vs. Growth Metrics)
Chart Tricks
Order of Operations
Zero to One, Peter Thiel, pg 153
Seven business questions that every business must answer:
Seven business questions that every business must answer:
- The Engineering Question: Can you create breakthrough technology instead of incremental improvements?
- The Timing Question: Is now the right time to start a particular business?
- The Monopoly Question: Are you starting with a big share of a small market?
- The People Question: Do you have the right team?
- The Distribution Question: Do you have a way not just to create but to deliver your product?
- The Durability Question: Will your market position be defensible 10 and 20 years into the future?
- The Secret Question: Have you identified a unique opportunity that others don’t see?
